Fabian, Pat Boone,
Frankie Avalon, and Dion and the Belmonts are just some of
today's top performers to be featured in GM's new campaign
for the Hummer H2.
"To showcase the Hummer's cutting-edge really-big engine
technology, and explain how it fits into the lifestyle of
the forward-thinking 50s American, we're playing off the popularity
of some of today's hottest musical acts," said GM vice-president
of marketing Jim Clenndennen.
"We want people to see that the Hummer H2 is the perfect
vehicle, whether you're a teenager heading down to the soda
shoppe, a father taking the family on one of those leisurely
Sunday drives, or a mom shopping in the downtown business
district," continued Clenndennen. "Just like today's music,"
he continued, "you can take the Hummer wherever you go."
Although the Hummer gets only around 10 miles to the gallon,
compared to 25 in the original Model T, General Motors insists
that it has not fallen behind on the technology curve. The
new Hummer sports advanced tailfin designs, a dent-resistant
bumper and 7-inch halogen head lamps. Nevertheless, with gas
prices edging up towards 35 cents a gallon, consumers may
not be as willing to sacrifice fuel economy.
Even so, senior designer Forrest McAuliffe remarked, "I
think the Hummer demonstrates that GM is a long, long way
from the days of the Model T. Sputnik's got nothing on this
baby!" |